Privacy Policy

Last updated: January 5, 2026

Your privacy is important to us. This Privacy Policy explains what personal data we collect, how we use it, and the choices you have. By using our services, you agree to the practices described below.

1. Information We Collect

Account information: name, email address, phone number and password when you register.

Identity information: passport or government ID details required for rental verification.

Booking information: rental dates, vehicle choices, pickup or delivery address and payment details.

Usage information: how you interact with our website, including pages visited and technical data such as device and browser information.

2. How We Use Your Information

To provide and manage your rentals, including booking, delivery, billing and support.

To verify your identity and ensure compliance with rental regulations.

To send order confirmations, service notifications and, with your consent, promotional messages.

To improve our website, services and customer experience.

To detect, prevent and address fraud, abuse and security issues.

3. Legal Basis for Processing

We process your data to perform our contract with you (providing rental services), to comply with legal obligations, and based on our legitimate interests in operating and improving our business.

Where consent is required, we will obtain it before processing your data for those purposes.

4. Sharing of Information

We do not sell your personal data.

We share your information only with service providers who help operate our business (such as payment processors and delivery partners), under strict confidentiality obligations, and when required by law or to protect rights and safety.

5. Data Retention

We retain your personal data only as long as necessary to provide our services, comply with legal obligations, and resolve disputes.

Order and identity records may be kept in accordance with applicable regulations.

6. Your Rights

You may access, correct or request deletion of your personal data at any time by contacting us.

You may object to or restrict certain processing, and withdraw consent where processing is based on consent.

You may lodge a complaint with the relevant supervisory authority if you believe your rights have been violated.

7. Security

We use appropriate technical and organisational measures to protect your personal data from unauthorized access, alteration, disclosure or destruction.

8. International Transfers

Your data may be processed in countries other than where you reside, subject to appropriate safeguards to protect your information.

9. Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through our website or by email.

11. Contact Us

For any privacy-related questions or requests, contact our Data Protection contact at privacy@urbanridecn.com.